The
Formula for Business Success:
"Look
What At What Everyone Is
Doing and Then Do The
Opposite."
Earl
Nightingale
Local Retail
Marketing Is The Opposite
of How Most Local
Businesses Market. The
End Game Is A Dramatic
Increase In Revenue and
Profits.
Nearly,
every business with retail
traffic, including:
restaurants, grocery stores,
convenience stores, medical
offices, medical clinics,
specialty mailing stores,
camera shops, dry cleaners,
floral shops, car wash centers,
nightclubs, pet stores
(name your business here),
promotes the same way.
Consequently, they leave
their most valuable asset
walk out the door without even
know who they are.
In those instances there
is a record, almost always
nothing is done with that
information. You can change
that and make a lot of money
when you
do.
There
are companies that
are doing a pretty
good job of knowing
their customer and marketing to
their customer? Want to
know who is on the list? Click
Here for Our
Report!
There
Are Just Three Ways
To Increase
Sales
Local
Retail Marketing
Program Does All
Three!!
Background
Your
business most likely uses
one or more of the
following tools to
advertise:
These
marketing tools are
expensive. They
often drive very few
customers to your
business especially in
those slower periods when
you need them.
None
of these tools are fast,
convenient and inexpensive for
announcing a hot new product or
promotion.
Finally, none of these,
with the possible exception of
direct mail, are personalized
to your customer.
Local
Retail Marketing Program
Summary
|
|
Your
customer
will
receive
valuable
offers
from
your
business
that
you
design
or
approve. |
|
|
These
offers
are
emailed
to
the
customers
that
want
them
on
the
average
of
once
per
week |
|
|
Most
customer
want
these
messages
because
you
make
sure
they
contain
valuable
deals,
specials
and
information.
|
|
|
**
You
will
be
building
your
customer
list,
which
is
the
most
valuable
asset
of
your
business.
|
|
Local
Retail Marketing uses an
offer to your customer
that you choose.
It is
a valuable incentive
to your customer
to provide you their
name and email address.
In exchange for this
information your customer
receives weekly
promotions from
you that will bring
them back to your
business to buy
additional products
and
services.
Now
before you start thinking
email is not effective,
consider this:
-
More than 70% of US
household have
email and
welcome
messages from
people and
businesses they
know
.
-
Email is a very low
cost method of
personally
communicating with
your customers and
local consumers who
could be your
customers.
Benefits
To Your
Customers
Convenience:
A friendly message and valuable
incentives from you are
received by your customers
directly into their
email.
Loyalty:
Local Retail Marketing messages
with your special discounts and
promotions increase customer
loyalty and create a marketing
"buzz".
Knowledge:
As time goes on, you can add
information about your
business, employees, yourself
and family which draws
customers closer to you. People
enjoy knowing who they are
doing business with.
Benefits
To Your
Business
High Return on
Investment:
No local
business advertsing compares
to the results of the
Local Retail Marketing
program. Consider print
adverising in your local
newpaper or even "door
hangers." Even if the ad
draws you don't know who
your customer is and you are
not able to send an offer
when you may need it most.
For example, let's say
market sales are softening
so you want to boost sales
with an incentive. Best case
from the time you develop
the ad until it drops is
maybe 5 days and most likely
2 weeks. With Local Retail
Marketing it is same
day.
Increased
Sales from
existing
customers.
Improved
Product and Service
Offering:
Closer communication with
customers will result in
them telling you about
their buying experience and how
you can improve your product
and service offer.
New
Customers will
come to your business as your
current customers spread the
word about your product,
service and deals. Also new
customers will come if you
participate in our Local
Marketing Retail Blast
Program.
Additional Information About
The Messages Your Customers
Will Receive and Examples of
How To Use This
Program:
Every message your
customers receive
will contain instructions
on how to save and file
the email with your
message. This means your
business can receive
benefits from your
promotion, should you
choose, for longer than
one week.
For
example: say you are dry
cleaner and you decide to
send an announcement for
a shirt cleaning special.
Something like: "2 Shirts
Cleaned For The Price of
One When Dropped Off
Tuesday, Wednesday or
Thursday. Just print this
message or tell us about
the message when dropping
off your shirts. You
don't even have to print
this out. This is a
special to our Internet
customers only. Please do
not tell anyone else
about out Internet
specials." (When told not
to say anything about a
deal, people will tell
everyone they
know.)
In
the above example you
would include an
expiration date and in
the P.S. Section of the
announcement you can
write "As a Special
Reward this offer is
extended an additional
two weeks." Next week
when you send out a
message to your customers
that is different, you
can remind them of the
shirt special. This
extends the life of your
original offer. Isn't
that exciting? You will
find it difficult to use
these techniques with
other tools of
promotion.
Let's
review one more
example. Say you
have a restaurant and you
have identified two slow
hours during the time
your restaurant is open
and one day of the week
that is slower than all
the rest. So as the
owner, you decide on a
buy one get one free
promotion on the slowest
day of the week and
another promotion like
a free drink or
desert for the times of
the day you are the
slowest.
A
hot message is designed
for your customers who
have told you they want
your email promotions
which announce these
promotions. We recommend
only one promotion be
included in the weekly
message that is sent out.
However, just like the
dry cleaner your offer
can be extended for
longer than a week. You
can also pull promotions
during season upswings or
around holidays or events
that may drive increased
volume.
Another
opportunity for
restaurants (and many
other retail
stores) is to
request the month and day
of your customer's
birthday. Then the week
before their birthday,
they will receive an
email for special offer
you have decided to give.
For restaurants, we
recommend an incentive
that results in friends
and family joining them
for the celebration which
increases sales even
more.
Are
You Beginning To See The
Potential of This Program
For Your
Business?
Hopefully
you are and now you have
questions
like:
-
What do I
do?
-
What do you
do?
-
What does
this
cost?
Great
questions! We are happy you
asked.
Please Click Here For The
Answer To Your
Questions
|